Campaigns Manager

Job Introduction

Salary: £43,527.51 per annum with yearly increments based on performance £4613.61 London Allowance payable to London based candidates

Contract Type: Permanent

Location: To be based at one of our main hubs London, Manchester, Leeds, Glasgow, Birmingham or Cardiff 

Type of Working Arrangement: Blended approach of home and office-working is available

Hours: This is a full-time role (37 hours per week) 

British Transport Police (BTP) is the national police force for the rail network throughout Great Britain. We are the ‘Guardians of the Railway,’ putting passenger safety at the heart of what we do. Our values are simply: We Care, We Do the Right Thing, We Strive to Be Better Every Day, We Are One BTP, and We Are Proud to Protect. Join us and help create an environment where we can all be our best every day.

The Opportunity:

British Transport Police have an exciting opportunity for a Campaigns Manager. As a Campaigns Manager, you will support the Force in achieving its strategic objectives by leading, directing and coordinating the formulation and delivery of integrated communications campaigns to include external and recruitment, alongside elements of internal activity. Using knowledge and experience of the facilitation of behavioural change and working with external agencies where required, the campaigns manager will provide expert advice to BTP on the use and management of the use of campaigns to support the Force in achieving its strategic objectives and to raise its profile and enhance and protect its reputation. Campaign managers will influence people’s behaviour (externally and internally), build BTP’s reputation and position the force as an employer of choice.

The Campaigns Manager will predominantly provide an external campaigns and recruitment campaigns service, however there may be times when they are asked to work on campaigns that reach different audiences.

 What you'll be doing:

• Plan, coordinate and deliver multi-channel, integrated communications campaigns and activity aimed at changing behaviour and perceptions; evaluate effectiveness, ensuring lessons learned are shared with colleagues and taken into consideration in future communications campaigns activity.
• Identify and propose campaign activity to tackle key issues, setting out clear and costed proposals to senior colleagues. Use your creativity to proactive identify opportunities for recruitment messages to be integrated into campaigns in order to enhance the reputation of BTP and aid the recruitment team in meeting their strategic objectives.
• Evaluate effectiveness of campaigns ensuring lessons learned are shared with colleagues and taken into consideration in future communications campaigns activity. Ensure that all campaigns activity has a consistent message and speaks with one voice to assist with promoting the brand of BTP.
• Oversee and take responsibility for all BTP campaign and public-facing material with regards to Wales, ensuring due consideration is given to the requirement to plan bilingually and consider the need to show linguistic and cultural sensitivity within design.
• Build and maintain positive working relationships with the Comms and Engagement team, as well as counterparts at key partner, stakeholder and campaign partner organisations, representing BTP and influencing decision-making at a senior level.

What you'll bring to the team: 

•  Educated to degree level in Media, Marketing, Communications, Journalism or similar professional qualification. Relevant equivalent experience will also be considered in lieu of this.
• Proven experience of developing integrated communication campaign strategies for a large and complex organisation.
• Proven experience of planning, delivering and evaluating integrated communication campaigns for a large and complex organisation on time and on budget – in house or agency.
• Experience of providing strategic communications advice at a senior level that covers external and /or internal audiences.
• Experience of building and maintaining excellent working relationships with multiple partners and stakeholders and acting as a representative at a senior level, with a strong track record of good contract management.
• Proven experience of commissioning and managing external design and communications agencies.
• Proven experience of crisis communications management and managing reputational issue. Ability to influence, persuade and negotiate, demonstrating gravitas and establishing credibility when giving advice and guidance at all levels of the organisation.
• Ability to build positive working relationships internally and externally at all levels.

What we offer:

• 28 days annual leave plus bank holidays, increasing to 30 days after 5 years.
• Family-friendly policies, including up to 26 weeks paid maternity and adoption leave.
• Bespoke benefits platform and Blue Light Card access.
• Salary sacrifice options for cycles, home technology, gym membership, and electric vehicles.
• Interest-free annual rail season ticket loan after 6 months. 
• Access to the Transport Benevolent Fund for health, welfare, and financial support.
• Development opportunities, including fully funded apprenticeships.
• Excellent Pension scheme:  We offer the BTP GPP Police Staff Pension Scheme, administered by Royal London. This group personal pension plan is available to all police staff and is a defined contribution scheme. It provides the flexibility to vary your pension contributions from 4.4% to 12% of your salary. For more information, visit the Royal London dedicated pension page or email us at Pension-Queries@btp.police.uk. Note: If you are an existing member of Police Staff in the RPS, your pension will not be affected.

Vetting: Successful applicants will be required to pass Recruitment/Management Vetting (3 years minimum UK residency required), including a full background and financial disclosure. For more information and Top Tips, please see attached document. 

Medical: We’ll ask for relevant health and medical history details to support employee wellbeing.  

References: We'll ask for references to cover the past 5 years.

Further information about this vacancy can be found in the attached job description.

How to apply: Applications will be via an up-to-date CV and an online application form, as part of this application you will be asked to outline how your skills and experience demonstrate your suitability for the role.

Completed applications must be submitted by 11.59pm, Tuesday 6th January 2026

Inclusion & Diversity: 

At BTP, we are committed to fostering an inclusive workplace where everyone feels valued. We believe diversity drives innovation and better decision-making. Our roles are open to everyone, and we encourage applications from underrepresented groups, including Black, Asian, and minority ethnic candidates, women, LGBTQI+ individuals, people with disabilities, and those who are neurodiverse. As part of our commitment we operate a ‘Disability Confident Scheme’ - all candidates who declare a disability and meet the essential criteria for the role will be offered an interview. 

For more information on Inclusion or the Disability Confident Scheme, please click the links Inclusion & Diversity Disability Confident Scheme

For further information on Pensions, and employee Reward & Benefits please click on the links. 

The above advert, Job description and Application process is available through the medium of Welsh - if requested.

Join Us: 

Grow your career with us. We can’t wait to hear from you! See why BTP is right for you and click here for more information. For further information, please contact our Resourcing Team at RecruitmentTeam@btp.police.uk.